Video content is essential for any business in 2022. In today’s market, we use social media platforms like search engines and videos to browse and view products. There are a variety of different reasons you should be producing video for your business, from building your business’ reputation to increasing traffic to your website, whatever your goal is, video content can help you get there.

What’s more, video production is easier than ever and doesn’t need to cost a penny, thanks to platforms like Tiktok and Instagram meaning you have everything you need to create quality video content in the palm of your hand.

Here is why you should be creating video for your business:

Video content is easier to access.

Accessability is one of the reasons video content is so successful. Watching a video is a lot easier and less effort than reading an online article or blog post. Therefore, more people see your content when they’re scrolling through their social media in their free time.

People watch an average of 16 hours of online video per week, which gives you the perfect opportunity to put your business in front of consumers’ eyes.

Increases sales and traffic to your site.

Brands who use video enjoy 41% more web traffic from search engines than ones that don’t.

This has a knock-on effect, leading to improved SEO (Search Engine Optimisation) as search engines are likely to rank you higher if you have video content.

And, this increase in brand visibility naturally leads to more sales, with 64% of consumers making a purchase after watching branded social videos.

Showcase your products.

Video is a great way to show off your products and services – whether it’s a physical product or not.

Did you know that 96% of people have watched an explainer video to learn more about a product or service?

Videos can give people a sense of reassurance in the quality of your product, as well as demonstrate how they can benefit from buying from your business.

Build brand awareness and reputation.

Additionally, video is a great way to inject some personality into your brand. By letting them get to know the people behind the business, you can build up your reputation and trust in this increasingly digital age.

Stand out from your competitors.

Is your competition embracing video? It’s likely.

With so many brands moving to social media platforms like TikTok and including video content on their website, can you really afford not to consider video content for your business?

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