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Is PPC (Pay Per Click) really worth it? The benefits of PPC explained


Is PPC (Pay Per Click) really worth it? The benefits of PPC explained

There are many benefits for businesses when it comes to PPC (Pay Per Click) advertising. However, for some, the thought of bidding for keywords and spending money on ads can be daunting. Is PPC really worth it? We discuss the pros of PPC below.

What is PPC?

PPC stands for pay per click, it’s a form of paid advertising. You pay a fee for your website to show on the SERP (search engine result page).

When a user types in your chosen keywords and phrases (you decide this when creating your ad), your ad will then show on the SERP. The amount you pay for the ad will depend on the number of times/ users who click on your ad. There are a variety of different providers, however, Google and Microsoft are the two biggest search engines you can run ads with.

What are the benefits of PPC?

Paying for your ads can seem risky, especially if you are starting out as a new business. However, there are many benefits to PPC and investing can have a huge impact on your website traffic. If you’re considering investing in paid adverts, PPC is a great place to start.

Immediate effect.

PPC can offer immediate results, within minutes, your ad can be set up and being viewed by thousands of people who are searching for the products or services that you’re offering.

Simple process.

Setting up an advert for your website is quick and easy. It’s a step-by-step process with examples and advice offered throughout to ensure you are getting the most out of your ad.

Targeting YOUR audience.

Ads can be set up to target your specific audience and avoid wasting time and money advertising to audiences with no interest in your products or services. You can target by keywords, location and even control what time of day your ads appear.

Get what you paid for.

PPC does what it says on the tin – you pay for what people click on.

Every penny you spend means someone has clicked on your ad. The cost of each click may differ depending on different factors; however, you can set up spending limits to make sure you never go over budget.

Measurable and trackable.

It may take a few days after setting up the ad, but you’ll be able to see how successful your ad is and where you might have to make changes for it to be more successful.


PPC offers a lot of flexibility as you are fully in control. When you set up your ads, you can set a budget to ensure you are only spending what you can, while also having the ability to pause, edit or cancel the ad whenever you want to. On the other hand, if your ad is successful, you can also increase the scale of it.

Want to know how PPC could help you scale up your business? Contact a member of our team today