Some of the simplest – but often the most annoying – website design errors can be solved with a few straightforward tweaks.
We’ve rounded up the most common website mistakes and how to avoid them.
Your site doesn’t tell the reader what you do.
Once your page loads, you have half a second to make an impression, so you need to make sure that impression counts.
We see so many websites that look great, but they don’t actually communicate what the business does.
Make sure you state almost straight away what you’re all about and don’t leave the reader guessing.
Your site isn’t mobile-friendly and responsive.
Nowadays, more people access your website on their mobile phones and devices than they do on a desktop computer. So, although you may be designing your site using a large monitor, this is not the way your users see it on smaller screens.
With so many screen sizes, it’s tricky to cater for everyone. However, your site should be as responsive and functional as possible for people to use with ease on their mobile phones.
You need to consider things like button sizes, image loading times, and how text appears on smaller screens.
Read this article we put together on responsive design.
Your website takes ages to load.
An age-old complaint about some websites is that they take too long to load. In fact, 39% of people click off a site if images load too slowly.
You can make a few adjustments to your site to stop this from happening. For example, stick to smaller, compressed image files.
Your website doesn’t clearly state your contact details.
You’ve got a user on your website who is really interested in your business, but they don’t have a way to contact you.
It sounds really obvious, but you’d be surprised how many people forget to make their contact details visible to their users.
We’d recommend having them in your footer, as well as on a separate contact page.
Your pages have no clear call to action.
If you’re not encouraging your users to take some form of action – whether it’s to buy a product or make an enquiry – you’re wasting your time and money having a business website in the first place.
We often see sites with multiple calls to action on one page, which means that the user has no clear direction of what they should do next.
Keep it simple and have one main focus action for each page, for example, “Contact us” or “Sign up today”.