Transforming Traxion

Despite Traxion’s incredible content and journalism, their visual identity started to fall out of alignment to the sim racing industry, which made their platform less appealing for fans.

With over 2.9 million users, 4.2 million sessions and over 6,000 articles, we needed to create a Traxion brand that was more engaging across all touch points to keep them at the top of their game, give reason for users to keep coming back and drive higher engagement.

We refreshed their visual identity, but kept the core elements that are well-recognised to ensure the history of the business and brand equity was not lost. We also carried out UX Research and UI Design on the new website to increase user engagement, allow for more targeted advertising and let Traxion’s content shine through.