Grid Finder
Supercharging a sim racing platform from MVP to multi-million pound acquisition in just 3 years
+131%
Increase in defined active users year-on-year
+420%
Increase in on-site searches year-on-year
+27.5%
Sim racing communities created year-on-year
Grid Finder is fast becoming the go-to space for online racing. Bringing together racers, livery designers, community managers, commentators and broadcasters into one feature-rich and comprehensive platform.
Branding
Creative Direction
UI/UX Design
UX Research
Graphic Design
Digital Design
Exhibition Design
Product Design
Positioning Grid Finder as the go-to online racing space
After securing initial seed investment, Grid Finder required a complete review of their branding, marketing assets, website and digital product.
After a comprehensive review and analysis of the current state of the identity, we refined the brand, bringing it in line with recognisable racing brands and overhauled the UI design, backed by an in-depth UX process to improve key user experience pain points.
We created a fully scalable design system for Grid Finder, which includes a defined typography scale, colour palette, grid system, suite of icons, and components. These elements are used across more than 400 screens in the platform and allow the development team to move at speed.
As a result, the platform now has over 22,000 active users, a 420% increase in race searches and over 1,000 Communities on the site. Our work also served as a catalyst for Grid Finder’s multi-million pound acquisition to RAFA Racing Club.
“Mattix has converted our concept, vision and tech to a fully-fledged product with a beautiful visual interface, making it useable and accessible to all.
The team’s talent is not solely design, they have an incredible eye for UX, designing user flows, building a brand that users can ‘feel’ and displaying complex data easily and efficiently.”
Tom Bunten
Founder
Grid Finder