As a design agency, our skills and knowledge largely focus on branding, web and app design, as well as user interface products.
However, we strive to deliver a broad range of digital solutions, often collaborating with software developers, IT specialists, animators and copywriters to create a more well-rounded package for clients.
Established in 2013, Superfly has quickly grown to become a prominent and successful marketing agency in the Hull and East Riding area, offering a number of digital services, including email marketing, search engine optimisation (SEO), eCommerce web design and social media.
Mattix Design works with Superfly Director Nick Tyldsley and the rest of the talented team to build successful Google Ads campaigns for clients.
We caught up with Nick to find out why businesses should seriously consider Google Ads.
“For me, if you’re a business that sells a specific product or service with a high net worth, Google Ads is a no-brainer,” Nick explains.
“Basically, you only pay for the number of clicks you get. So, it only costs you when someone clicks on your advert and successfully visits your website. It’s guaranteed web traffic.”
Google Ads – formerly known as AdWords – can be an effective way of driving traffic to your website. It centres around keywords and businesses can choose a list of relevant words to target – i.e. the terms that people are most likely to search when looking for their particular product.
“You then bid on these keywords against other similar businesses in your niche. As users click the ads, you’ll pay a certain cost per click, which is where the term Pay Per Click (PPC) comes from,” he adds.
“As a company, Google Ads is great for us because we can put together monthly reports for clients that show how much money you’ve spent against how much traffic you’ve received.”
This data allows you to refine and tailor your campaign to make it even more successful.
“We love working with Mattix Design Ltd as our services fit together well. On the one hand, we plug an expertise gap for the design agency and enable them to provide PPC services to their clients. On the other hand, Matt works with us on our higher-end web and application design projects,” Nick enthuses.
“Director Matt Wildbore has an incredible strength when it comes to front-end web development and design. And, we like working with him – he’s a good guy.”
If you would like to find out more about Google Ads and Superfly, please visit their website.