The brief

London Risk Group, a specialist risk consultancy approached us to develop their brand identity and website.

Given the nature of their business, London Risk required an identity that demonstrated trust, security and technical knowledge.

LondonRisk Logo White

Our solution

After we had initial discussions with the client and understood the brief, we started the identity process by thinking how we could represent London Risk in a way which would be immediately recognised as a secure, established and trustworthy brand, although they were a new company.

Our concepts consisted of classic, bold typography, with a simple black and white colour palette to give an established and secure feel. The website closely followed, using the same clean style and imagery that portrayed London Risk as the best-of-the-best.

LondonRisk - Solution

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