The brief

We were approached by Chiropody by Caroline to produce their new brand, stationery and sales material.

We worked with the client to drill down into her current customers and worked out how the brand should be portrayed.

Chiropody by Caroline

Our solution

Primarily a young-to-middle aged female audience, we creatively focused the brand to be feminine, vibrant and caring. We used bright colours and subtle gradients along with bold and soft typography to get across the company’s approachability.

The messaging we created was informative, but also conversational, which allowed the customers to engage with the brand and the staff. This showed that the brand was caring and the customers appreciate the personal approach.

Chiropody by Caroline

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