The brief

After a competitive tendering process, we made the final selection for rebranding Hull’s oldest community arts organisation.

The brief was an open book and allowed us free reign, but the brand and it’s elements had to be accessible for all.

Our solution

A fun, creative and loose brand was developed which matched Artlink’s vision. Accessibility was a huge part of the criteria and we focused on this during the creative process – how can we display important information in different ways.

To truly make this brand creative and accessible, we developed a meticulous colour palette which synergised with each other to maximise visibility for the visually impaired, as well as utilising patterns and iconography to display information in an alternative way to wording.

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