Good copywriting is essential for any business website. If the words on your landing page fail to resonate with your target audience, it’s a missed opportunity for you to get those all-important sales or enquiries.
Great copywriting hooks the reader and leaves them wanting to learn more about your product or service, motivating them to take action – whether this is to sign up to a mailing list, book a demo or buy a product.
There are so many reasons why you should invest in copywriting for your business – below are just a few to get you started.
Trustworthy and professional.
For most brands, gaining the trust of potential customers is vital to their digital marketing strategy.
Choosing the right words for your business website can make all the difference when it comes to establishing trust with your ideal clients.
In fact, copywriting errors can damage your brand image and decrease the amount of time your visitors spend on your page.
The most simple way to achieve this is by ensuring all grammar and spelling are correct throughout your site. A professional copywriter will be able to do this for you. Alternatively, get a second pair of eyes to pick up on errors, or use tools like Grammarly to flag mistakes.
Connect with your audience.
The words on your website should immediately speak to your target audience – no matter who that is!
Not only should you speak in their language, using words that they would use on a daily basis, but the content of what your saying needs to tap into a want/desire or frustration/problem.
Take this example from Mailchimp:
They immediately tap into their target audience’s wants and needs – business growth – without bogging down the reader with specifics.
Inject personality into your brand.
People like to buy from people – and while getting a one-to-one service isn’t always possible with larger businesses, developing a unique tone of voice for your brand helps to connect with your audience on a deeper level.
And, it doesn’t have to be all sunshine and rainbows like this example from Innocent smoothies:
But, once you break away from the mould of your competitors, your copy – and therefore your brand – are on the road to being more memorable!
Do I need to hire a copywriter?
Hiring a copywriter certainly has its pros.
They can take a look at your business from a different perspective, and they have the experience to be able to come up with effective copy.
However, there are some ways you can brush up on your own skills if you’re on a budget.
- Think about how your target audience talks – use this in your copy.
- Use a good spelling and grammar checker.
- Get a second pair of eyes before you publish.
- A/B test your copy.
Want to find out more about how to improve your business website? Speak with a member of our team right now.