You may or may not have heard of Vero – the social network that has taken the world by storm, well sort of.
We’re here to let you know what it’s all about and how it could benefit your business.
Whilst the app actually launched a couple of years ago, its recent spike in signups has caught the attention of influencers, artists and businesses alike.
So, what actually is Vero?
The app, which dubs itself as an ad-free “network that lets you be yourself”, is largely being used for sharing photos and snippets of people’s lives. Many are comparing it to Instagram but Vero also encompasses many features from the other two big platforms, Twitter and Facebook.
The Vero feed is quite similar to the Twitter layout, whilst users can recommend books, films and TV shows in a similar fashion to Facebook. You can also send and receive messages to friends and followers via the application.
It’s important to note that, Vero can only currently be accessed by downloading the app, which is available on both iOS and Android.
Why the hype?
A distinguishing feature of Vero is the way it displays posts in a reverse-chronological order, rather than using an algorithm.
In recent years, Facebook and Instagram users have become frustrated with the way that these networks are displaying posts to their followers. It has become increasingly difficult for users to organically receive views and engage with their audience because you only see posts based on the type of content you have liked or commented on previously.
At the moment, Vero shows posts in the order they were published, giving everyone a chance for their content to be seen.
However, the main attraction to Vero is possibly down to the fact it is only temporarily free to use. Due to its commitment to avoid ads, which is a traditional way for social networks to make money, Vero will eventually have to earn its keep in an alternative way.
The makers originally promised a free-for-life deal to its first million users. This has resulted in many people rushing to sign up in order to stay ahead of the curve. In the future, the company has announced that a paid subscription will be introduced.
Vero has now extended this offer until further notice thanks to a number of service interruptions people were experiencing (correct at the time of publication).
How could Vero help your business?
Well, as we’ve already mentioned, Vero is particularly appealing to small businesses who have struggled to grow their platforms with the new fandangled algorithms.
The old-style way of showing everything from your connections is a brilliant chance for both startups and established businesses to market their products and services in an affordable way, rather than being forced into paying for advertisement slots.
Another handy feature that we believe could be useful for businesses is the ability to categorise your connections. For example, you can become a Close Friend, an Acquaintance or a Follower of a profile.
This could be a great tool for those who would like to entice custom with discounts and offers. You could become close friends with your loyal customers who can then access exciting deals or insights into your business via Vero.
Will Vero take off?
It’s impossible to tell the future, but Vero definitely ticks many boxes that other major social networks can’t, as well as providing a relatively unique service: an ad-free platform that promises to promote people’s passions.
Have you signed up to Vero yet? What do you think the future holds for social media marketing?