How to optimise your website for Google, you ask?
SEO – or Search Engine Optimisation – is a term bounded about by marketing experts and business owners alike.
We agree SEO is essential. After all, where do you turn first when you need information or want to price up a product?
Google, no doubt.
And, you’re not alone. Over 80% of online shoppers do the same before buying something. Meanwhile, almost 90% of B2B buyers consult the most popular search engine before making a decision.
If you want your business to be successful in today’s digital world, a presence on Google is vital.
That’s where SEO comes it – basically, it’s how you can optimise your website to help it rank higher in your customers Google searches.
Before we dive in, it’s crucial to know that there’s no real quick fix with SEO. Like with anything worthwhile, it takes time.
However, we’ve rounded up some ways in which you can get started as a beginner with SEO.
Start with keyword research.
Keywords form the foundation of SEO, but how do you know which words are right for your business?
Get a pen and paper out and brainstorm some potential words and phrases.
Think about what your potential customer may type into Google. For example “Hull web designer”, or “Yorkshire florist”.
Write down any word connected to your business, its service/products.
There are some free online tools (Moz, Keyword Tool, Ubersuggest) you can use to check how these keywords currently perform and how many people are already using them. Some sites even suggest relevant search terms.
You can use Google itself for a lot of the leg work. Search for some of the keywords and you’ll see suggestions as you search, as well as relevant search terms at the bottom of the page.
Optimise your page titles and meta descriptions for SEO.
Now you’ve got your keywords to hand, it’s time to start optimising your web pages.
A great place to start is page titles, which are editable in your website control panel (CMS).
You need to include your keywords in your page title in a natural, human way.
Make sure the name is engaging – you still need people to click through, and the more engagement you have, the better your SEO.
Avoid cramming keywords into your page titles.
For example, Florist | Floristry | Florist Company | Wedding Florist
Instead, opt for something that includes keywords while still making people want to click through.
Yorkshire Florist – Beautiful Flowers For Weddings, Events and Occasions
UK Florist – Same Day Flower Delivery Service
Optimise your page content for SEO.
Your title is ready to go, but you need to optimise the rest of the content on your page.
This most likely consists of three key elements: body text, images, and headings and subheadings.
Don’t stress about shoe-horning in those keywords too much, only add them in where it feels natural.
People are soon turned-off by pages that repeat keywords to the point where it sounds robotic.
Write as you would if you were talking to your customer face-to-face. If your keywords are relevant to your business (they will be if you followed step 1), it should flow naturally.
The world of SEO can seem daunting at first. But, by starting out small, you can soon have your entire website optimised and appearing in more Google searches than ever before.
Want more advice on web design and how to make your website stand out? Get in touch with a member of our team right now.