So, you’ve recently rebranded? How are you going to ensure that your money and energy have been well spent and that your new brand identity and messaging doesn’t flop?
Carefully selecting your new brand messaging, choosing the perfect colour palette, crafting a stunning logo and ensuring everything aligns with your values and visions are just some of the things you have to consider when repositioning your business. And, all this requires a lot of time, effort, dedication and hard-earned cash.
This is why it’s so important to keep up the momentum after you rebrand. It’s all well and good having a fancy new logo, but you must keep working at it to ensure your brand identity isn’t entirely lost.
If your intention is to slap a new logo on your social profiles and return to your old ways, there’s not much point in a rebrand.
We’ve highlighted the reasons why you may need to rebrand previously on this blog, but essentially a rebrand is necessary when you want something to change; whether this is a new audience, a new mission, a new service or a new way of working.
Today, we’re discussing what you can do after your rebrand to ensure it’s not a total waste of time.
Ensure everything is on-brand.
This may sound a bit obvious, but there might be a few stragglers lying around that are still using your old logo and branding. It could be a document template, a set of business cards, an old social media profile – anything.
You really must have a sort through your office – digitally and physically – to make sure everything is up to date and boasting your sparkling new brand assets.
This also forces you to have a business deep clean. For example, if you have a social media platform that you no longer use or get value from, it’s time to get rid of it.
Make a big deal out of your rebrand.
A rebrand is exciting, it’s a new chapter for your business, so be sure to spread the word among your team and clients to get everyone as thrilled as you are.
In a digital age, it might be nice to announce the rebrand during a dedicated team meeting, especially if you have a larger company that stretches across different sites. A face-to-face ‘celebration’ of your new identity, goals and vision for the company is a great way to get people on board and help them to understand the reason behind your new look.
For clients, perhaps gift them a branded package that reintroduces the company and showcases your new offering. This works especially well for those who have now provide extra services and products – your current clients won’t know what you offer until you tell them, and this is the perfect opportunity.
Revisit the rebrand.
A good rebrand or brand refresh should aim to achieve something, whether this is target a different demographic, connect more with your customers or change your business proposition.
With this in mind, you should be revisiting those goals regularly to make sure you’re on track.
This also ties in with frequent communications with your team.
How are you weaving your brand values through everything, from the way your brand looks to the way your staff members talk to customers and each other?
In short, a rebrand is not a one-time fix, you need to continuously work at it to ensure it’s effective.