[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]
We’ve rounded up some incredible user experience (UX) trends that we’re hoping to see more of in 2019.
Interaction.
As we enter deeper into the digital world, websites are becoming increasingly interactive.
Encouraging users to interact with your content is a brilliant way of engaging with them on a whole new level.
Take this clever Sketchy Bones Coming Soon page, for example.
What could have been a standard landing page, now gives users the opportunity to play around with the items on the page, piquing their interest and ensuring they’ll come back when the full website is live.
In the meantime, Your Plan, Your Planet uses clean yet colourful animations and interactions to help users live more sustainably.
Scroll-triggered animation.
Did you know that the average internet user scrolls around 79 feet per day?
UX designers are making this everyday interaction a lot more interesting and tying it into the overall design.
This type of micro-interaction keeps users entertained whilst not distracting from the main focus of the content.
Scrolling on this website advertising a 360˚ mirror truly brings the product to life in a more immersive way than a simple video would do.
Meanwhile, the floor plans for this building are displayed in a unique way and can be accessed as the user interacts and scrolls down the tower block – a lot more fun than a standard list of links to PDFs.
By getting the user to perform an action and interact with a digital product, you’re halfway there to persuading them to invest their money in the real thing.
Non-traditional scrolling.
Mixing up the way users scroll is not a brand new concept, however, it’s set to become a popular choice for web designers over the next twelve months. This baseball website displays facts about the team as the user scrolls – another way of making content memorable and fresh.
Voice Search Optimisation.
We’ve already seen the rise of Alexa, Cortana and Siri, but some predict that websites will soon have their very own resident digital assistant.
Scrap trawling through a site to find out your query, simply ask your device and the website will point you in the right direction or even verbally respond to you.
If Voice Search does become a popular feature, web designers are going to have to make some changes to how we use and navigate their creations.
Accessibility.
Thankfully, 2018 saw an increased focus on the accessibility and usability of digital products.
Making sure that everyone can use your website is so important. By implementing basic accessibility features, you can avoid excluding large groups of users from connecting with your brand and product.
We’ve written a couple of blog posts already on accessibility that you should read after this blog post:
1. User Interface Accessibility: Why It Matters In Web Design.
2. 3 Ways To Make A Website Accessible.
We’re very excited to see a rise in the number of accessible websites in 2019.
What are you most looking forward to in web design this year? Let us know on Twitter. If you have your own project in mind, please get in touch with us today.[/vc_column_text][/vc_column][/vc_row]