Did you know that retail e-commerce makes up over $4 trillion in global sales? If you’re new to e-commerce or want to brush up your current e-commerce website, we’ve rounded up our top tips for improving your conversion rate and boosting sales.
Keep your design simple.
Adding ‘cool’ features and designs to your website might look interesting and unique, however, too many distractions can increase the time it takes for customers to make a purchase or enquiry.
This is particularly important for your checkout process – too many steps can reduce your conversion rate. Instead, try reducing the number of clicks so your customer can check out faster.
Use quality product photography.
If your e-commerce website looks unprofessional, busy and unorganised, your potential customers may look elsewhere.
The quality of your product images is crucial. Dimly lit and blurry product photos are unhelpful and will dramatically impact your sales. Your customers want to clearly see what they’re purchasing.
Make sure it’s responsive and mobile-friendly.
A mobile responsive design is essential in today’s world as most access information, entertainment and other digital content from their smartphones or mobile devices.
In fact, 8 in 10 customers said that they would stop engaging with content that doesn’t display well on their device.
Ensure information is easy to access.
Ensure all information about your products/ business is easily accessible to the consumer. This includes any information about delivery, returns etc.
Navigation menus allow you to categorise information and make it easier for customers to find the information or products that they need. You may also want to consider adding a search bar to your website.
Add filtering to your e-commerce website.
Some customers may just want to browse your products, however, often they are looking for a specific product and don’t have time to scroll through your whole website. Therefore, adding a filter can help a consumer find the product they want a lot faster, which again gets them to the end result much quicker.
Include reviews and testimonies.
Nearly nine out of ten (89%) consumers worldwide make the effort to read reviews before buying products (Trustpilot, 2020).
Online reviews offer consumers security and assurance that your products are of good quality and that they’re getting what they paid for. Building up reviews on your website is a great way to offer your customers that assurance.
Want to find out more about how to improve and optimise your e-commerce website? Speak with a member of our team right now.