With between 12 million and 24 million ecommerce sites scattered across the internet, it’s becoming increasingly hard for online stores to stand out and attract new customers. This is why you should improve your ecommerce website conversion efforts.
On top of this, the average conversion rate for shopping sites in 2018 was 2.86% – that’s a whole lot of window shoppers.
The good news is that the market for online shopping is growing, with almost two billion digital buyers and predictions of this number reaching 2.14 billion by 2021.
People buy online because it’s easy and convenient, and this is only going to become more prominent as internet speeds improve and smartphones become more accessible.
In short, you need to ensure your store is making an impact on potential customers.
We’ve rounded up our best tips on making your ecommerce site stand out from the crowd.
Focus on the user.
Think about how the user feels and interacts with your website at every stage. If your website isn’t designed around your customer, they’ll soon click away and buy from one of your competitors.
It may help to map out your customer’s journey and put yourself in their shoes.
Meanwhile, if you have the budget, don’t be afraid to get feedback from your target audience, using focus groups and workshops.
Use simple navigation.
Ensure your site has a friction-less user experience.
Again, it’s too easy for your customers to go elsewhere if they hit a block in the road, or if your site is confusing.
You want to make it as easy as possible for users to find what they’re looking for, add it to their carts and click through to the payment process.
How many times have you given up on a website when it has a complicated payment system?
Transparency is key to building trust with your customers. And, in today’s world, this is a core factor in purchasing power.
Did you know that 60% of online shoppers abandon their carts because of unexpected extra costs?
Be upfront about prices – including shipping – and make it simple for your user to review their basket and pay with clear, visible buttons.
Include plenty of images.
We all like to see what we’re buying before we hand over our hard-earned cash.
Quality imagery is crucial to a successful online store. If your product is badly lit or out of focus, no one will want to buy it. Meanwhile, a low-quality, grainy image makes your brand look unprofessional and untrustworthy.
Show off your products with stunning visuals, photographs, and maybe even some short videos.
Allow search and filter tools.
One way to help users get around your site is to include a search bar and filtering options.
Usually, customers visit shopping sites with a particular item in mind. Being able to find that product in a couple of clicks is a great way to encourage them to click through to the checkout page.
If you would like any more advice on how to make your website stand out, speak with a member of our team right now.