Logos are important.
Forming a crucial part of your brand, these little symbols are often the first point of contact between potential customers and your business.
Designing the perfect logo can be a daunting task – you must ensure that it effectively reflects your brand and draws people towards your business.
We’ve rounded up a few things to consider when crafting a logo for your organisation.
Does it tie in with your overall brand?
Designing a new logo should never be mistaken for a complete rebrand.
Whilst your logo plays a central role in your business’ identity, your brand is so much more than this and encompasses your vision, values, team culture and purpose.
If you are changing up your existing logo, it’s worth taking a closer look at your brand as a whole to see what areas might need refining and improving.
Meanwhile, if you are designing a new logo for a brand new business, you must consider how everything will fit together.
How flexible and scalable is it?
Your logo is going to appear on a range of different materials, usually in print and on digital platforms.
Therefore, you need to make sure that the logo translates well to all of these various mediums.
- Can it be recognised in black and white?
- Can it scale up to the size of a billboard?
- Can it shrink and still be clear on the side of a pen?
Whilst you may not be planning on slapping your branding on a t-shirt, let alone a giant street sign, it’s crucial to anticipate your future business needs.
Don’t be afraid to look at your competition for inspiration.
Is there a trend for your industry that you’d like to follow?
Perhaps most businesses in your sector keep their logos straightforward, clean and simple?
Try out your brand in a similar style and play around with your logo to see how you could best represent your company.
Dare to be different.
With that being said, remember that it’s totally okay to stand out from the crowd, especially if you want to make your logo eye-catching.
Think outside the box and have a look at other industries to see what’s out there.
You don’t have to blend into the sea of blue corporate logos.
A professional touch.
You may have a clear idea in your mind of how you want your logo to look, however, it’s always good to get a professional opinion.
Not only can a fresh pair of eyes conjure up something you’ve never even thought of, but a professional is also able to advise you on sizing, formatting and scalability. They have the tools to create something professional and functional, as well as the experience to point you in the right direction when representing your business.
We personally love logos that have a deeper meaning or message. For example, the Le Tour De France logo’s hidden cyclist and bike wheel.
If you’d like to discuss your company’s new logo, please get in touch with a member of our team today.