An effective landing page is an essential part of any Google Ad campaign. In this blog, we share our top tips on designing and creating the perfect landing page.
While your ad headline and description are the first things potential customers see when interacting with your Google Ad, where they land after they’ve clicked through is just as important.
Your landing page should aim to convert clicks into customers – if it doesn’t, then you may be wasting the money you’ve invested in your Google Ad campaign.
Headline.
Create an eye-catching headline for your landing page that immediately taps into your target audience’s wants and desires.
Think about what problem you’re trying to solve with your product or service and then think about how you can communicate that clearly with your ideal customer.
Bear in mind that it takes about 0.05 seconds for users to decide whether they’ll stay or leave your website.
You want to instantly grab them and let them know that they’re in the right place.
Visuals.
People process images 60,000 times faster than text, so the first image your audience see when clicking through from a Google Ad is incredibly important.
Make sure your images stand out – try to avoid generic stock imagery that often feels inauthentic and boring.
Again, think about your target audience, what do you want them to feel when they land on your page
The first image they see should add value to your landing page and illustrate what your customer will get if they sign up for the offer or make a purchase.
Clear call to action.
Your landing page should have one call to action – whether it’s signing up for an offer, making a purchase or booking a call.
Basically, the fewer options there are on the screen, the faster the user will arrive at a decision.
Avoid having several different links to “book a call” or “make a purchase”. Instead, choose one and then design everything around getting your customer to take action.
You may even want to consider removing your navigation bar from your landing pages as it just creates more distractions.
Responsive.
Like with any digital product, a landing page must be responsive.
There’s no point in spending money on Google Ads and creating the perfect content for your landing page for the technology to not work once the user clicks through.
And, we’re sure you’ll agree, there’s nothing more frustrating than trying to enter your details into a website from your mobile and the form simply not working.
A responsive landing page works well on any device or screen size, giving visitors every opportunity to convert no matter how they’re accessing your page.
Thank you!
An often-overlooked ingredient of a great Google Ad landing page is a follow up “Thank you” once the user has converted.
This is vital as it leads your customer on to the next step of their business with you, whether that’s a confirmation of what to do next, access to a digital download or a signpost to more relevant content.
Want to create an effective landing page for your next Google Ad campaign? Talk to a member of our team today.
